Content is always King for SEO

All web sites, whether large or small, have many of the same search engine optimization challenges. Since the beginning of interactive time, it has been a struggle for many business websites to find their voice and to provide meaningful content to the Internet audience. At Agency.com we see this struggle every day, particularly in an environment where our clients are the ones in charge of creating and managing the text and digital asset contents of large corporate web sites.

The development of content seems like a straightforward thing, but for a large company there are so many stakeholders that inevitably have to read and edit any text that is going to appear on the site. Each of the various departments will need to create or at least vet their sections. Marketing and PR both want to contribute to maintain brand voice. And of course the ever-present legal department must pick through everything with a fine tooth comb.

Anyone who has spent more than a few minutes thinking about SEO certainly has pondered the ways that web content plays for search results. Following are a few challenges that large companies have with the development of relevant content for their websites: for more